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Cheer vs Tide Laundry Detergent

Washing and general hygiene have come a long way since the invention of soap millennia ago. It is not often that we think about it but there was a time in human history when there was no soap or any kind of cleaning product.

How the human population got to where it is given how much soap is needed today to conduct a fairly safe decent and dignified existence is mind-boggling, to say the least. 

Though we pay it no thought, the invention and evolution of soap must have been a significant factor in increasing the life expectancy of the average person.

Detergents are a variant of soap of course, but are a much more complex constitution compared to the simple bar soap which is more of a salt and a fatty acid. 

Detergent comprises surfactants and other substances which when combined with water form a medium that is ruthlessly effective at dissolving grease and stains and destroying the mechanisms the stains need to adhere to the fabric.

There are many brands to choose from and for the most part, the best detergent tends to simply be the one you like best. Cheer and Tide are two big names in this space. A few factors may help you zero in on one of them so read on.

Cheer Vs Tide Laundry Detergent: Overview


Both Cheer and Tide are products manufactured and marketed by Procter and Gamble. Tide was the forerunner and was introduced to the market in 1946. 


Tide performed well proving there was a market for domestic and commercial detergents so, after a reformulation, Cheer was introduced as a follow-up of the original Tide and performed exceptionally well.

Today Tide is the front runner with the biggest market share across the globe in this sector. The entry of Tide in this market was made possible by the discovery of alkylbenzene sulfonates which removed the hurdle of hard water being unsuitable for use in machine washing. This made Tide very successful in its early years.

The reason the manufacturer of a product is important is the reputation it has garnered over the years. 

Procter and gamble has had a stirring career as a leading manufacturer and marketer of an endless array of domestic and commercial hygiene products. 

Their brands are recognizable and of top-notch quality which leaves you with a great product whether you go with Tide or with Cheer.


Today Tide commands the largest market share as far as liquid detergent is concerned which is quite a feat. Tide is the most recognizable liquid detergent brand and has the confidence of both the domestic and the commercial consumer base.

This kind of acceptance and popularity would not be possible if the product does not achieve what has advertised so aggressively. 

Tide has continued to innovate around its products and every now and then a formulation will be released into the market that satisfies yet another consumer need.

Cheer has a loyal consumer base but its size does not match that of Tide. While it is a reliable product as well, most consumers who have likely used both products, as well as others, have settled on Tide as the better product. 

Environmental impact

All detergents and cleaning products today are heavily regulated owing to the realization that the continual use of synthetic formulations is wreaking havoc on the environment and on human health. 

Many products have been axed for being dangerous to humans and the environment in both the short term and the long term.

Liquid detergents are particularly irksome to the environment since their runoff can leech into the ground finding its way into waterways. 

The long-term impact of most detergents is not well documented but many environmentalists have provided irrefutable proof that these formulations are not safe for the environment in the long term. Neither Cheer nor Tide would be innocent of polluting the environment.

Even if we could ascertain that liquid detergents are a safe product environmentally, it is indisputable that the packaging does the environment no favors. 

The packaging of Laundry detergent is a singular pollutant. Coupled with the fact laundry detergent is a member of the Fast Moving Consumer Goods ( FMCG ) category, you start to see just how detrimental liquid detergent packaging is to the environment.

Specific use

Both Tide and Cheer are product lines with several products in their repertoire which means that more than just washing, specific needs such as low sudsing, bleaching, and bluing can be handled using different products in each line.

Darker clothes and delicate fabrics do not demand that you purchase a different product or brand but within these brands, you will often find four-in-one detergents as well as specially formulated products for specific clothes. 

That said, Tide is a highly versatile product and seems to satisfy all laundry needs in a single product. Reformulations that come into the market from time to time also come with improvements which makes Tide the superior choice here.


Tide costs nearly twice as much as any of the other liquid detergents available on the market. It is certainly more expensive compared to Cheer. In fact, cheer is marketed as a budget detergent alongside many others.

Regardless, consumers seem willing to cough up the extra dollars and do not appear to mind the price given the continual popularity of Tide and its ever-expanding market share.

In recent years, following the catastrophic conditions created by the pandemic and the subsequent shortages that plagued the year that followed, Tide has lowered its marked price to accommodate its consumers who undoubtedly endured the harsh economy that followed and may have opted for cheaper products unwillingly.


Between Cheer and Tide, Tide has a fair number of merits on its side but hardly do those factors speak to the efficacy of Tide over Cheer which is the most significant factor that you ought to consider.

Cheer laundry detergent is as efficient at washing as Tide is and with the many options in their product lines, choosing either product comes down to preference.